End-to-End Post-Purchase Experience Management

Leaupure provides its customer with an end-to-end post-purchase experience with NHANCE NOW

The challenge

Purified water is a necessity in modern day lives as the human society becomes increasingly health conscious. Leaupure is an aspirational brand which is on a mission to solve the drinking water needs of the Indian middle class. Their business model is built around providing affordable, high quality water purification systems. To expand their business and provide their customers with a modern customer experience, while remaining lean they needed an end-to-end solution to drive their customer experience programs. The search for the ideal solution was hard. Either they had to deploy multiple IT solutions to manage different interaction channels or they had to invest in expensive solutions.

Their needs were expansive. Despite being a new brand they had made customer experience the corner stone of their business strategy. They wanted to digitise every facet of post-purchase customer experience: Digital documents, media repository for self training & troubleshooting, a quick and easy ticketing management solution, marketing automation tool and mobile interface which customers would have access to at all times.

It took all of three days of a pilot run for Leaupure to figure out that NHANCE NOW provided the magic sauce that were craved for.

After adopting NHANCE NOW

With a turnaround time of just 5 days, Leaupure was up and running. Every new customer was presented with the revolutionary digital kit. Leaupure did away with most of the traditional offerings. Invoices, warranty certificates, user manuals, usage videos, service ticketing, spares sell, annual maintenance contracts, notifications and exchange offers were all available to customers from a single interface.

The customer experience model that Leaupure had envisioned was slowly taking shape. With most of the activities automated, Leaupure did not have to maintain a large workforce to manage the platform. They only have 2 administrators and a 10 member service ticket support team to manage their customer base of over 500,000 customers.